Nike is introducing the Mad 90 Pack: an exclusive footwear and apparel capsule that connects some of the most iconic Nike Football boots of the past 25 years to the present era of sportswear and football culture.
Nike Basketball and Sabrina Ionescu unveil the Sabrina 4 signature footwear and apparel collection, adding to a line already beloved by hoopers.
adidas Originals and Pharrell Williams introduce the next chapter of the VIRGINIA universe with the launch of the VIRGINIA Vario FLAT EARTHER, a new iteration that continues Pharrell’s practice of reimagining the adidas archive through his design codes of shape, color and material.
Nike and Melitta Baumeister are joining forces to push the boundaries of Nike Running by reimagining the Vomero Premium and Pegasus Premium for everyday city living, to showcase varying expressions of sport performance.
adidas and Norco unveil the Norco adidas Race Division, a new team that will compete on downhill’s biggest stage during the UCI Downhill World Series. The launch comes as the two brands announce a multi-year title partnership, marking the first time adidas is partnering at title level with a UCI World Series downhill program and bringing the Three Stripes to the start gate and podium.
Nike Sportswear is gathering a new generation of designers from across the world to create the future of Air Max through the inaugural Air Works research, development and design program. Gathering at Nike’s Philip H. Knight Campus in Beaverton, Oregon, the visiting Air Works designers will work alongside Nike mentors to inspire new cultural expressions of Air Max that build on the brand’s 40-year heritage of Air innovation.
Nike and the LEGO Group are unveiling the Nike Air Max 95 x LEGO® collection, bringing together the Air Max 95 Big Bubble sneaker with a separate LEGO® brick set.
A new chapter in the history of Lamborghini Squadra Corse will begin this weekend as the Lamborghini Temerario GT3 makes it competitive debut in the 12 Hours of Sebring, round two of the 2026 IMSA WeatherTech Sports Car Championship in the GTD Pro class.
