In football, speed is space — and Nike designed its new Mercurial boots to help elite attackers create the critical separation required to seize the spotlight on the game’s greatest stage.
Celebrating 140 Years of Innovation together with customers, fans and communities around the world, Mercedes-Benz has embarked on an epic transcontinental journey.
adidas Football has unveiled the F50 Trionda Tunit collection, a special-edition pack inspired by Trionda - the official match ball of the FIFA World Cup 2026™. Celebrating the three host nations of the tournament - Canada, the USA and Mexico - the collection reimagines the iconic F50 Tunit silhouette through bold national colour stories and distinctive detailing linked to football’s biggest stage.
Jordan Brand is raising the bar for on-court performance with the Triangle, a new basketball shoe that delivers explosive energy return, all-game comfort and total support.
Nike Training and The Yard Gym (TYG) are teaming up to shape the future of training and set new standards for training excellence. TYG will become an official Global Nike Training Partner, marking Nike Training’s first global gym partnership.
adidas Originals and Avavav deepen their partnership with their Spring/Summer 2026 collection. Opting for evolution rather than reinvention, this season, creative director Beate Skonare Karlsson evolves the language of the collaboration – reframing classic silhouettes through a more deliberate and thought-provoking lens.
Following its US debut in Dallas in May 2025 and its European stop in Stockholm, Automobili Lamborghini returns to the United States for its third participation at DreamHack, the world’s leading gaming lifestyle festival. This time in Atlanta, the brand further consolidates its presence within the international digital entertainment ecosystem.
adidas and technical running brand SATISFY have announced a multi-season partnership with product releases planned throughout 2026 and beyond. The new collaboration was launched through a unique running experience in the Sonoran Desert and the reveal of their debut drop, the ADIZERO ADIOS PRO 4 SATISFY.
Swatch celebrates Audemars Piguet's iconic Royal Oak with a collection of eight cheerful and colorful Bioceramic models in a pocket watch format inspired by the Swatch POP.
Eight cities. Eight local designers. One Nike-only global experience. Nike Sportswear is gathering a new generation of designers from across the world to create the future of Air Max through the inaugural Air Works research, development and design program.