PUMA and Hello Kitty continue their ongoing partnership, introducing a playful new collaboration inspired by the spirit of customization.

Symbol of the 1990s, it elevated the concept of the super sports car thanks to its timeless design, outstanding performance, and technological innovations

Nike and the Virgil Abloh Archive™ are debuting the first major European exhibition devoted to Virgil’s work as one of the most influential designers of the 21st century.

Nike is introducing the Shox Z, an elevated sportswear silhouette that’s minimalist by design yet anything but quiet.

Nike co-founder Bill Bowerman’s hand-built Moon Shoe is now the subject of reinterpretation for the first time, taking on new life through a collaboration between Nike and French designer Simon Porte Jacquemus, who has reimagined the iconic silhouette for a new generation.

The mischievous Lord Nermal is back in action as PUMA teams up once again with irreverent streetwear and lifestyle brand RIPNDIP for a second collaborative collection.

With the help of this realignment - Porsche, the sports car manufacturer aims to achieve a positive impact on the financial figures for the medium to long-term period.

Tennis is a key pillar of the BMW brand’s international sporting commitment. BMW has supported tennis for almost 40 years and will remain a strong partner in the future. This is underscored by its successful collaboration with the world No. 1, Spanish tennis pro Carlos Alcaraz, which has now been extended long-term.

PUMA and NYC-based designer Danielle Guizio return for 2025 with a fresh capsule collection. The collection pays homage to the style codes of the ’90s, reinterpreting some of the era’s most iconic fashion advertisements through a modern lens.

Maserati unveils a new collaboration with Acqua di Parma, the ultimate symbol of sophisticated Italian style and purveyor of fine craftsmanship. The union of these two symbols of Made in Italy has given birth to a bespoke collection of exclusive objects, inspired by shared values of Italian sophistication and elevated design.