On February 25, the Japan Culture and Entertainment Industry Promotion Association (CEIPA) and the Toyota Group announced the launch of the Music Way Project. This collaboration will drive the global and sustainable growth of Japan’s music industry.
More than 500 guests and media friends gathered to witness the groundbreaking debut of the Lamborghini Temerario, an extraordinary and innovative vehicle that showcases unparalleled technical and stylistic excellence. This marks the beginning of a new chapter of pushing the boundaries and redefining the super sports car.
Nike is debuting the Air Max Dn8 campaign as the silhouette becomes available globally, bringing the new style to life through the lens of eight world-class innovators and eight global athletes who explore eight unique interpretations of unreal motion and creative experimentation, powered by the Air Max Dn8.
PUMA and Osei have tapped Ghanaian painter Daniel Alum Jasper, who has created a custom print for the Ghanaian Home jersey design.
EE is teaming up with Nintendo to bring the Mushroom Kingdom to Westfield White City for an exclusive three-day celebration from Saturday 8th March to Monday 10th March, in honour of National Mario Day.
Global sports company PUMA has unveiled the Formula 1: Drive to Survive Collection, a celebration of the relentless pursuit of performance, both on and off the track. This collection is a celebration of doing whatever it takes to push the boundaries of performance, with each piece designed to reflect the adrenaline-fueled energy and science of speed that drives motorsport.
Lexus will showcase A-Un, an interactive installation that connects intuitively with its experiencers, from April 8 to April 13, 2025, at Superstudio Più (Daylight Hall) during Milan Design Week.
Nike is inviting runners to experience the latest in racing innovation with new iterations of two industry-defining silhouettes: the Vaporfly 4 and Streakfly 2.
Nike athlete Diana Taurasi is a titan of the backcourt. A force on both ends of the floor. A living legend who stands tall among the giants of the game.
The Lamborghini Polo Storico tenth anniversary celebrations began in St. Moritz on 21 and 22 February with two days dedicated to the company’s classic cars and heritage center.