On Location, a leading global provider of premium hospitality experiences and the official hospitality provider of FIFA World Cup 2026™, has unveiled the roster for its "Starting 16" Captain program that will bring together global stars from across sports and entertainment, such as Carmelo Anthony, Ciara, Cobie Smulders, Miguel Layún, and Rob Lowe, among others, to be "Captains" of their respective host cities and bring their followers and soccer fans closer than ever to the FIFA World Cup 2026™ hospitality experience.

Nike and LSU are announcing a long-term extension of their five-decade partnership, bringing a new era of athlete-centered innovation and collaboration to Baton Rouge.

In the Beautiful Game, every match is a battle — and the confidence of close touch can make all the difference between victory and defeat.

Nike is introducing Hollywood Keepers: a disruptive design statement that revives the bold flair and eccentric confidence of 1990s and early 2000s goalkeepers, recasting their iconic style and attitude for a new generation.

In Turin, in November 1965, it is not a car that captures the attention of the public, but a chassis. Bare, essential: made of folded sheet metal lightened by numerous drilled openings. On it sits a 4-litre V12 engine mounted transversely in the rear. It looks like a racing prototype, yet it is the foundation from which the Miura will be born.

The unique design DNA of the PUMA Speedcat is reimagined for a new pack of re-tooled silhouettes, elevated with premium execution. Featuring three distinct models — the Speedcat Wedge, Speedcat Ballet, and Speedcat OG — this latest evolution brings a fresh take on iconic design.

Iconic fabric patterns such as Pasha, tartan and Pepita are once again available in Porsche quality. Porsche has reissued these textiles, meaning that the interiors of many historic and more recent sports cars from the 356 to the 911 can be restored to their original condition. The fabrics are once again available to order from Porsche Centres or via the Porsche Online Shop.

On 1 November, the PUMA x BMW M Motorsport Art Car Capsule Collection by Cao Fei was officially unveiled at the M Festival at Chengdu Tianfu International Raceway (China). The Chinese multimedia artist designed BMW Art Car #18, which debuted in 2017, on the basis of a BMW M6 GT3.

PUMA’s most cushioned running shoe returns with the MagMax NITRO™ 2, launching globally on 1 December 2025. The latest evolution of PUMA’s max-cushioned running franchise, is lighter, smoother, and more responsive than ever.

Jordan Brand Basketball is debuting its Class of 2025: a leading group of NIL athletes who represent the future of the game and the next generation of the Jordan Brand family.