Nike is launching Toma El Juego, a youth-led street soccer platform designed to unleash the joy, freedom and creative expression of the game through neighborhood tournament play and local experiences — bringing athletes and fans closer to the sport and their communities while creating a new generation of local legends.

Mercedes-Benz has launched the next stage of automotive manufacturing with the production of the new CLA in the Rastatt plant. With the integration of artificial intelligence, the digital twin and, for the first time, the Mercedes-Benz Operating System (MB.OS) into the MO360 digital production ecosystem, the company is consistently implementing its "Digital First" approach.

New Balance has revealed the latest FC Porto Away Kit for the 2025/26 season, a striking design that continues the celebration of the brand’s ten-year sponsorship with the Portuguese giants.

Reebok has unveiled the FloatZig 2 Running Shoes, the latest innovation within the award-winning FloatZig Running Shoe franchise, Reebok’s performance running icon designed to make running more fun and enjoyable for all.

Inspired by brilliant moments and designed to create new ones, the new Premier League ball is here. So, whether you are scoring goals in the Premier League or dropping stepovers in the backyard they all count as official. Will they work? Debatable. Will that stop you? Not a chance. Because deep down, you know you’ve got it in you. So hit that backheel. Take that shot from too far out. Send someone to the shops. When you get the ball, Have a Ball.

The latest iteration of the iconic Nike football boot is designed for the most precise attack, featuring a new Tuned Gripknit upper for pinpoint strikes and an improved Cyclone 360 plate for aggressive, unexpected cuts.

Spotlighting the ferocious and unconventional spirit of the Mostro, model and tastemaker Amelia Gray leads this latest campaign from PUMA. Amelia Gray’s fearless style and her ability to define trends embody the Mostro itself – disruptive and utterly original.

adidas has unveiled the RS15 Avaglide, the first-ever women’s specific rugby boot available to players of all levels - created to support the performance requirements of women athletes in rugby.

Nike and the LEGO Group are kicking off their global multi-year partnership this summer with a series of immersive experiences and co-branded products designed to inspire kids everywhere to embrace the joy of active and creative play.

adidas Originals and Wales Bonner return to present their Spring/Summer 2025 collection. Evoking a world where the energy of the city meets the allure of the coast, this season Wales Bonner and the Three Stripes draw on the dynamic atmosphere of port towns, where life becomes a crossroads between cultures and influences.