A champion in every sense of the word, Boston Celtics guard Payton Pritchard has already made a lasting impact on the city’s storied basketball history. Now he’s joining a venerated list of Celtics to don the Star Chevron as the newest member of the Converse Basketball athlete roster.

The prowess of Temerario mirrors the ‘second skin’ hydrodynamics of swimming champion Filippo Magnini

The 127-piece limited edition Traditionnelle Tourbillon Perpetual Calendar celebrates 270 years of watchmaking creativity by combining the complexity of a new calibre with the refined elegance of a signature hand-guilloché dial. 

PUMA is set to open its highly anticipated flagship store in the heart of London’s West End in Autumn 2025, marking the brand’s first-ever European flagship. Located just seconds from Selfridges and Bond Street Tube Station, the new 24,000 square-foot space will offer an immersive, interactive experience that blends sports performance and technology with cutting-edge streetwear designs.

PUMA’s Mostro sneaker, a true icon of avant-garde footwear, is reimagined in a bold new metallic edition. Further amplifying the Mostro’s futuristic DNA, the latest iteration dazzles with a shimmering metallic finish.

Burberry is supporting the transformation of the Fashion Gallery at the Victoria and Albert Museum in South Kensington as part of a multi-year partnership with the London-based arts and culture institution.

Ahead of the first race on the After Dark Tour, Nike is unveiling its latest innovation tailored for women: Nike’s first sweatproof, reflective necklace and reimagined race medal.

Nike and TOGETHXR, the trailblazing media and commerce company that’s risen to prominence as one of the foremost voices in women’s sport, are announcing their partnership to continue amplifying women athletes through storytelling and the launch of a new apparel collection.

Poised portraits, posed – the new Miu Miu campaign, starring Gigi Hadid, immortalizes both the brand’s emblematic matelassé and the women who hold it, through timeless imagery inspired by classic high society portraiture of the 20th century.

Sports company PUMA and RE&UP Recycling Technologies have signed a Letter of Intent to scale a fully circular textile solution, transforming textile waste into RE&UP’s Next-Gen Recycled Cotton Fibers and Recycled Polyester Chips.