Breaking4: Faith Kipyegon vs. the 4-Minute Mile is a partnership between Nike and Kipyegon, who will attempt to become the first woman to run a mile in under 4 minutes, a historic benchmark that was once considered an insurmountable limitation.

For decades, the PUMA Suede has retained its status as a footwear icon, having been reimagined through the lens of different styles, cultures, and communities since its introduction in 1968.

PUMA and Skepta unveil the very latest from their ongoing partnership, debuting a new take on the Skope Forever sneaker, which launched in its original form in May 2024.

The Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) has announced the key panels and sessions for the seventh edition of the Abu Dhabi Cultural Summit , the leading global forum taking place from April 27-29, 2025, at Manarat Al Saadiyat.

teamLab Phenomena Abu Dhabi officially opened its transformative multi-sensory art experience within Saadiyat Cultural District, an enriching addition to Abu Dhabi's dynamic cultural and artistic landscape.

In recent months, a wave of AI-generated content mimicking Studio Ghibli's iconic style has taken over TikTok and Instagram, turning everyday photos into whimsical, anime-inspired visuals. Riding this trend, iMyFone Novi AI, a free AI video generator from text, has launched a new Ghibli-style video generator.

Nike and Hyperice are taking warm-up and recovery to the next level with the retail launch of the Hyperboot, a wearable and mobile footwear innovation designed to help athletes perform at their best throughout training and competition.

Automobili Lamborghini celebrates the tenth anniversary of Lamborghini Polo Storico, the department established in 2015 with the aim of preserving and enhancing the brand’s priceless historical heritage and cars.

Global sports company PUMA announces the launch of its first global activation around the latest brand campaign and invites runners around the world to ‘Go Wild’ for the 5AM High Drops. Boston, Las Vegas, New York, Mexico City, London and Tokyo are just some of the cities around the world where PUMA will drop free pairs of PUMA’s latest Deviate NITRO™ 3, Forever Run, and other new PUMA running shoes out in the wild at 5am at high points, to reward the dedication of early-morning runners chasing the runner’s high.