adidas TERREX unveils the latest addition to its speed-focused trail running range: the Agravic GORE-TEX. Designed for ambitious trail runners, the silhouette combines GORE-TEX’s advanced Invisible Fit technology with a LIGHTSTRIKE foam midsole engineered for optimal trail responsiveness and speed, empowering runners to push their limits on the trails, no matter the weather.

This November, Sotheby’s will host an exceptional auction in Geneva, the largest dedicated to Breguet in over 30 years. This prestigious event, organized in collaboration with the Maison, will pay tribute to the unparalleled legacy of Abraham-Louis Breguet.

The 67th Annual GRAMMY Awards® brought together some of music’s brightest stars with a renewed purpose, spotlighting the devastating impact of the recent Los Angeles wildfires and rallying the music industry for ongoing relief efforts.

PUMA unveils the "Road to Unity" collection, a celebration of Ghana’s vibrant football culture and its cherished place in the global sports landscape. This partnership honors PUMA’s long-standing relationship with Ghana as the nation’s official kit sponsor, highlighting themes of unity and togetherness.

Reebok, the iconic sports culture brand is proud to commemorate the 40th anniversary of its legendary Club C 85 with a special edition release that honors its rich heritage while embracing modern design.

To honor the people of Los Angeles and the communities affected by recent wildfires in the region, folk rock band Dawes took to the stage at the 67th Annual GRAMMY Awards® to open the show with an inspiring rendition of Randy Newman’s “I Love L.A.”

In 1972, Porsche Design revolutionized the watch industry with the introduction of the Chronograph I. As the first entirely black chronograph, it set new standards in design and functionality. Inspired by the dashboard of the legendary Porsche 911, its anti-reflective dial offered unparalleled readability and a clean, functional aesthetic.

2024 was an extraordinary year for Automobili Lamborghini, not only for the brand’s unprecedented commercial results with 10,687 cars delivered, but also for the prestigious international awards bestowed on its new models launched since March 2023: Revuelto, Urus SE and Temerario.

Casio unveiled the new DW-6900TR watches which celebrate the 30th anniversary of the iconic round-shaped DW-6900 models, known for their triple-graph display and front button.

Reebok has launched its highly anticipated performance basketball shoe, the ‘Engine A.’ Returning to the hardwood as the first official Reebok performance basketball sneaker since the early 2010s, the Engine A has been spotted on today’s top basketball stars – including WNBA All-Star Angel Reese.