The PUMA Mostro continues to emerge from the shadows, reanimating after 25 years in cryogenic slumber. After its reintroduction last year, the silhouette is set to make a big impact in 2025 as well.

Boult Audio continues its collaboration with Ford Mustang, introducing a new range of high-performance audio products. This latest launch builds on the success of their previous partnership, reinforcing Boult’s position in India’s fast-growing smart audio market and its commitment to bringing cutting-edge technology to consumers.

Reebok, the iconic and irreverent sports culture brand, and WACKO MARIA, the renowned Japanese streetwear label, are excited to unveil their first-ever collaboration. This limited-edition collection celebrates the 40th anniversary of Reebok’s legendary Club C 85 sneaker while blending WACKO MARIA’S distinctive animal print and Americana-inspired style.

NikeSKIMS: a new brand from two of the most iconic names in sport and style, who are teaming up to disrupt the global fitness and activewear industry with best-in-class innovation in service of all women athletes.

Global sports company PUMA is showcasing the official race suits for the Aston Martin Aramco Formula One™ Team, following the announcement of their partnership last November.

Sabrina Ionescu is a gamechanger, reinventing what’s possible for female athletes in life and sport. She’s a pioneer, creating space for girls to follow in her footsteps. And she’s a role model, inspiring the next generation to dream big, then do everything it takes to turn those dreams into reality.

After a challenging morning for Jake Hughes, the day belonged to him with a second Qualifying duels appearance and the first podium of the season for Maserati MSG Racing.

PUMA, AC Milan, and Off-White are proud to unveil the highly anticipated AC Milan x Off-White 2025 kit, a seamless fusion of football, fashion, and innovation.

Shai Gilgeous-Alexander’s game is a symphony of contrasts — tough and elegant, powerful and precise. Like its namesake, the new SHAI 001 signature shoe harmonizes comfort, containment, durability and style in a performance silhouette that delivers an exceptional experience on and off the court.

The first Formula E race at the Jeddah Corniche Circuit saw Maserati MSG Racing’s Jake Hughes and Stoffel Vandoorne secure another double points finish. Jake had a strong qualifying to feature in the knock-out duels, Stoffel narrowly missed out with both drivers starting in P7 and P14 respectively.