In one year's time, on February 6, 2026, the world's attention will turn to the Opening Ceremony of the Olympic Winter Games Milano Cortina 2026. OMEGA marks this milestone with the introduction of the Seamaster 37 mm Milano Cortina 2026, a timepiece that celebrates the enduring design legacy of an iconic collection.

Nike is combining the power of its champion athletes, five-decade running legacy and science-backed products and programming to unveil Swoosh TC: a network of elite distance runners, coaches and innovators working together to push the boundaries of performance and progress at the leading edge of sport.

adidas and the Mercedes-AMG PETRONAS F1 Team unveil their first collection, marking the beginning of an exciting new era for motorsport. Designed around shared principles of performance and excellence, the debut collections for athletes and fans offer a fresh aesthetic to the paddock, born from sport and built for culture.

NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions and product drops across its industry-defining portfolio of Nike, Jordan Brand and Converse.

Jordan Brand athlete Paolo Banchero is leveling up his game and paying homage to his roots with a new Player Edition of the Heir Series basketball shoe.

Rado has introduced the DiaStar Original x Tej Chauhan. With this watch, Rado gave Tej a special challenge, asking him to interpret a globally iconic Rado timepiece which, since causing a sensation when it was released more than 60 years ago, has remained a favourite among brand enthusiasts and fans of incredible design.

Known for his celebrated roles in numerous films and regarded as one of Hollywood’s most stylish leading men, Orlando Bloom is also a long-time Porsche enthusiast. His appreciation for the exceptional design, technical innovation and functionality that define Porsche Design makes this an ideal partnership.

PUMA’s new Mostro “Leather” pack is bringing a minimal color execution to the maximalist, avant-garde silhouette.

Nike is powering the future of football by unveiling the Nike United collective of women athletes whose tenacity and on-pitch achievements are empowering the next generation of footballers to set their dreams high, then rise to achieve them.

Reebok, the iconic sports culture brand, and Tobe Nwigwe the visionary artist known for his groundbreaking work in music and film, proudly unveil the highly anticipated “Reebok x Chukwu” collection (2XS - 2XL).