In 1972, Porsche Design revolutionized the watch industry with the introduction of the Chronograph I. As the first entirely black chronograph, it set new standards in design and functionality. Inspired by the dashboard of the legendary Porsche 911, its anti-reflective dial offered unparalleled readability and a clean, functional aesthetic.

2024 was an extraordinary year for Automobili Lamborghini, not only for the brand’s unprecedented commercial results with 10,687 cars delivered, but also for the prestigious international awards bestowed on its new models launched since March 2023: Revuelto, Urus SE and Temerario.

Casio unveiled the new DW-6900TR watches which celebrate the 30th anniversary of the iconic round-shaped DW-6900 models, known for their triple-graph display and front button.

Reebok has launched its highly anticipated performance basketball shoe, the ‘Engine A.’ Returning to the hardwood as the first official Reebok performance basketball sneaker since the early 2010s, the Engine A has been spotted on today’s top basketball stars – including WNBA All-Star Angel Reese.

Lexus and the World Surf League (WSL) have announced an expanded multi-year partnership. As part of the new agreement, Lexus will serve as title partner for five marquee League events in 2025: the WSL Awards, Pipe Pro, Trestle Pro, US Open of Surfing, and WSL Finals.

Air is Nike’s most versatile and performance-enhancing cushioning technology, and the company is constantly innovating how the proprietary platform can better serve athletes. Never taking its eye off the future, Nike is raising the bar with the unveil of the Nike Pegasus Premium, which features Nike’s first sculpted, visible Air Zoom unit.

Following the news that LVMH has joined Formula 1® as a Global Partner for ten years from 2025, the sport welcomes Louis Vuitton as an Official Partner of Formula 1, bringing together two of the world’s most recognisable brands, known for their innovation and excellence.

Plato Gallery in New York is currently presenting Heart Left in the Bag, a solo exhibition by Katya Muromtseva, and Here’s Looking at You, an all-women group exhibition, both on view until February 8, 2025.

The PUMA x Hot Wheels collaboration bridges PUMA’s sporting heritage with the fun and creative spirit of Mattel’s beloved collectible toy car brand.