The mission of NIKE, Inc. is simple: bring inspiration and innovation to every athlete in the world. It’s in that spirit that the company is announcing a new chapter in its legacy of innovation for athletes and sport, uniting the Innovation, Design and Product teams across Nike, Jordan Brand and Converse into a single, athlete-focused creation engine.
Nike is introducing the Ava Rover: a new sportswear silhouette that represents the future of footwear technology for the city. The Ava Rover brings ReactX foam cushioning and innovation from the Nike Running lineup to a sportswear silhouette, delivering increased energy return and the hallmark comfort of Nike Running footwear.
Built by a storied legacy. Built for the next generation of greatness. Jordan Brand has unveiled the Air Jordan 40: a game shoe that’s uniquely designed for the modern game and to power the performance of today’s top playmakers.
Four years after its debut at MAUTO in Turin (Turin Automobile Museum), Automobili Estrema's "Fulminea" project is being renewed through a collaboration with 3D digital artist Fabian Oberhammer, known by his artistic name "The Dizzy Viper."
Harlem's Fashion Row (HFR) continues its mission to uplift and amplify underrepresented designers with the launch of its 7th Annual Designer Retreat, held May 6–8, 2025, in New York City. Sponsored by NIKE and PVH Corp., the parent company of Calvin Klein and TOMMY HILFIGER, this year's retreat welcomes 75 designers from across the country for an immersive, three-day experience focused on career growth, industry access, and community building.
teamLab Phenomena Abu Dhabi officially opened its transformative multi-sensory art experience within Saadiyat Cultural District, an enriching addition to Abu Dhabi's dynamic cultural and artistic landscape.
Nike is inviting runners to experience the latest in racing innovation with new iterations of two industry-defining silhouettes: the Vaporfly 4 and Streakfly 2.
