Hype Mode
Culture is The Game, Play it Your Way
Fashion
Whether on the track or the street, at the club or the gym, the new KNWLS Nike collection embraces and enhances the female athlete’s every move.
International travel and lifestyle brand TUMI unveiled a numbered, limited-edition capsule collection of gilded cases and accessories in celebration of its 50th golden anniversary.
Nike has partnered with Faith Kipyegon to design a one-of-a-kind collection of running footwear and apparel that reflects her record-breaking speed, Kenyan pride and unwavering commitment to excellence as both an athlete and a mother.
Global sports company PUMA has unveiled the Creativity pack featuring an exclusive cross-over with football and basketball.
Music
In an effort to raise funds to rebuild the communities devastated by the Los Angeles wildfires - The Shelli, Irving and Azoff families, in association with Live Nation and AEG Presents, have announced the FireAid Benefit Concert. The concert will also support efforts to prevent such future fire disasters throughout Southern California region.
As the leading champion of sport for more than five decades, Nike has a starkly different perspective, offering a call to athletes across the globe: Do it anyway — and redefine the expectations of sport along the way.
Lossless audio has been one of the most anticipated features on Spotify and now, finally, it’s started rolling out to Premium listeners in select markets. Premium subscribers will receive a notification in Spotify once Lossless becomes available to them. Whether you’re diving into a new album or revisiting old favorites, lossless delivers the highest music audio quality on Spotify.
Rap superstar Travis Scott recently surprised fans by dropping a rare comment on a fan page’s Instagram post — and the internet loved every second of it.
Gaming
The LTA and Uber have formed a multi-year partnership, designating Uber as the official and exclusive rideshare and on-demand delivery partner of the league. This partnership will provide fans deals exclusive to Uber and integrate Uber Eats into the LTA North watch experience.
AirConsole, the in-car gaming platform quickly becoming the industry standard, is partnering with Atari, the legendary video game publisher. Asteroids: Recharged and Breakout: Recharged will be playable for the first time in cars through the infotainment system in supported Volkswagen.
Audio-Technica (booth 15313), an innovator in transducer technology for over 60 years, is expanding its headphone offerings with the new R-Series line of professional open-back models.
Sneakers
PUMA’s most cushioned running shoe returns with the MagMax NITRO™ 2, launching globally on 1 December 2025. The ...
It all starts with Black and Yellow. One voice becomes hundreds, hundreds become thousands, until the whole stadium ...
Reebok, the iconic and irreverent sports culture brand, announces its latest collaboration with global music sensation Anuel AA: ...
NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions and ...
Latest News
Toyota Motor Corporation (Toyota) announced that it will commence sales of its all-new Crown Estate model in Japan.
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Nike is announcing the addition of Tara Davis-Woodhall and Hunter Woodhall to its decorated track and field roster, further demonstrating the brand’s commitment to partnering with elite athletes to break barriers, push limits and move the world forward through the power of sport.
For its highly anticipated 2025 edition, Art Basel will unite 291 premier international galleries from 42 countries and territories, showcasing exceptional artworks across all media—from painting and sculpture to photography and digital art.
With the help of this realignment - Porsche, the sports car manufacturer aims to achieve a positive impact on the financial figures for the medium to long-term period.
ASICS has launched the new “Limited Series”, an exclusive line that masterfully blends the rich tradition of Japanese artistic expression with advanced athletic apparel technology. Founded in Kobe, Japan in 1949, ASICS has grown into a global brand while remaining true to its Japanese heritage. This new line is a testament to ASICS' commitment to innovation, craftsmanship and cultural authenticity, expressing ASICS' Japanese roots in a contemporary way.
Lifestyle
Arriving on the heels of a special PUMA x Represent Speedcat that dropped in September, ...
Four years after its debut at MAUTO in Turin (Turin Automobile Museum), ...
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Lifestyle Accessories
Auto / Tech / Watches
2024 was an extraordinary year for Automobili Lamborghini, not only for the brand’s unprecedented commercial results with 10,687 cars delivered, but also for the prestigious international awards bestowed on its new models launched since March 2023: Revuelto, Urus SE and Temerario.
EE is teaming up with Nintendo to bring the Mushroom Kingdom to Westfield White City for an exclusive three-day celebration from Saturday 8th March to Monday 10th March, in honour of National Mario Day.
Swatch has announced a new film project by French snowboarding legend and longtime Swatch Proteam athlete, Xavier De Le Rue. “Roamer”, a series that combines big mountain skiing with breathtaking cinematography, will delight outdoor enthusiasts around the world.
Casio America, Inc. has launched the GMWBZ5000 collection, the latest evolution in the iconic 5000 series. This new three-piece lineup introduces a groundbreaking full-metal shock-resistant structure, reinforcing G-SHOCK's ongoing commitment to engineering timepieces that redefine durability and innovation.
In 1972, Porsche Design revolutionized the watch industry with the introduction of the Chronograph I. As the first entirely black chronograph, it set new standards in design and functionality. Inspired by the dashboard of the legendary Porsche 911, its anti-reflective dial offered unparalleled readability and a clean, functional aesthetic.
The 127-piece limited edition Traditionnelle Tourbillon Perpetual Calendar celebrates 270 years of watchmaking creativity by combining the complexity of a new calibre with the refined elegance of a signature hand-guilloché dial.
Art
On 1 November, the PUMA x BMW M Motorsport Art Car Capsule Collection by Cao Fei was officially unveiled at the M Festival at Chengdu Tianfu International Raceway (China). The Chinese multimedia artist designed BMW Art Car #18, which debuted in 2017, on the basis of a BMW M6 GT3.
The BMW Museum in Munich takes its visitors on an impressive journey through more than 100 years of car and motorcycle history shaped by wonderment, innovation, dynamism and the joy of the open road on two wheels and four. It charts a course from the early days to the present day, and in so doing paints a comprehensive picture of the BMW brand’s talent for innovation.
PUMA and Hello Kitty continue their ongoing partnership, introducing a playful new collaboration inspired by the spirit of customization.
Nike and the Virgil Abloh Archive™ are debuting the first major European exhibition devoted to Virgil’s work as one of the most influential designers of the 21st century.
