The mission of NIKE, Inc. is simple: bring inspiration and innovation to every athlete in the world. It’s in that spirit that the company is announcing a new chapter in its legacy of innovation for athletes and sport, uniting the Innovation, Design and Product teams across Nike, Jordan Brand and Converse into a single, athlete-focused creation engine.
Built by a storied legacy. Built for the next generation of greatness. Jordan Brand has unveiled the Air Jordan 40: a game shoe that’s uniquely designed for the modern game and to power the performance of today’s top playmakers.
Jordan Brand is running it back, announcing the return of The One global basketball tournament: a premier competition that showcases the next generation of elite one-on-one basketball players vying to be crowned The One.
From the driving range to the front nine, the practice green to the final pin, the Jordan Brand Air Rev is grounded in greatness — built to deliver a strong and stable swing that advances every golfer’s game.
From the outdoor courts of his native Slovenia to the stadium lights of his new home in Los Angeles, Luka Dončić and his game are recognized worldwide as a beacon of basketball greatness.
In the heart of Silicon Valley, a hub of technological innovation, many Oakland and San Francisco youth face a stark reality: Despite being surrounded by tech giants, they’re often disconnected from the opportunities and resources these companies provide.
NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions and product drops across its industry-defining portfolio of Nike, Jordan Brand and Converse.
Jordan Brand athlete Paolo Banchero is leveling up his game and paying homage to his roots with a new Player Edition of the Heir Series basketball shoe.