The mission of NIKE, Inc. is simple: bring inspiration and innovation to every athlete in the world. It’s in that spirit that the company is announcing a new chapter in its legacy of innovation for athletes and sport, uniting the Innovation, Design and Product teams across Nike, Jordan Brand and Converse into a single, athlete-focused creation engine.

Nike, Class Trip and the University of Oregon are coming together to unveil the Grateful Ducks collection: a vibrant fusion of sport, music and counterculture that pays tribute to the enduring bond between the Grateful Dead and its home away from home.

Whether on the track or the street, at the club or the gym, the new KNWLS Nike collection embraces and enhances the female athlete’s every move.

Born from a shared drive to break conventions and shape the future, Nike and Windowsen first revealed their creative partnership on the Victory Lap runway at Shanghai Fashion Week earlier this year. Now, their shared concept comes to life with the official release of the Nike Air Max Muse x Windowsen silhouette — a daring reinterpretation of a modern classic.

Nike and the Virgil Abloh Archive™ are debuting the first major European exhibition devoted to Virgil’s work as one of the most influential designers of the 21st century.

Nike is introducing the Shox Z, an elevated sportswear silhouette that’s minimalist by design yet anything but quiet.

Nike co-founder Bill Bowerman’s hand-built Moon Shoe is now the subject of reinterpretation for the first time, taking on new life through a collaboration between Nike and French designer Simon Porte Jacquemus, who has reimagined the iconic silhouette for a new generation.

Nike is joining forces with Tomo Koizumi, one of Japan’s foremost fashion designers, to unveil an exclusive, vibrant expression of the Air Superfly — blending the dynamism of sport with the drama of couture to create an inseparable link between performance and personal style.

Longtime Nike athlete Shelly-Ann Fraser-Pryce is a luminary of track and field. A mainstay among the world’s top athletes. The most decorated 100-meter sprinter of all time.

Nike is unveiling the ACG Ultrafly: a trail-tuned super shoe purpose-built to move with the terrain, delivering ever-ready stability, traction, durability and comfort, even when the miles stop playing nice. The shoe is built to power every step forward and instill confidence for the athlete who chooses wild.