On 1 November, the PUMA x BMW M Motorsport Art Car Capsule Collection by Cao Fei was officially unveiled at the M Festival at Chengdu Tianfu International Raceway (China). The Chinese multimedia artist designed BMW Art Car #18, which debuted in 2017, on the basis of a BMW M6 GT3.
PUMA’s most cushioned running shoe returns with the MagMax NITRO™ 2, launching globally on 1 December 2025. The latest evolution of PUMA’s max-cushioned running franchise, is lighter, smoother, and more responsive than ever.
Global Sports Company PUMA and Aston Martin Aramco Formula One™ Team unveil their latest collaboration - Engineered for the Everyday, a collection that fuses track-inspired performance with effortless daily wear. Designed for those who move with purpose, the range combines precision engineering with modern versatility, embodying the shared DNA of sport, innovation, and style.
PUMA and Copenhagen-based running brand SAYSKY have unveiled the second drop of their highly sought-after collaboration, a bold fusion of performance and culture that celebrates the power of the pack.
Arriving on the heels of a special PUMA x Represent Speedcat that dropped in September, the new pitch-inspired lineup spans both footwear and apparel, highlighted by reimagined icons such as the King Indoor, alongside refined essentials like the T7 Knit Jacket, all rendered in Represent’s signature natural palette.
PUMA and Hello Kitty continue their ongoing partnership, introducing a playful new collaboration inspired by the spirit of customization.
The mischievous Lord Nermal is back in action as PUMA teams up once again with irreverent streetwear and lifestyle brand RIPNDIP for a second collaborative collection.
PUMA and NYC-based designer Danielle Guizio return for 2025 with a fresh capsule collection. The collection pays homage to the style codes of the ’90s, reinterpreting some of the era’s most iconic fashion advertisements through a modern lens.