PUMA and NYC-based designer Danielle Guizio return for 2025 with a fresh capsule collection. The collection pays homage to the style codes of the ’90s, reinterpreting some of the era’s most iconic fashion advertisements through a modern lens.
Unveiled at the exclusive PUMA NITRO™ Lab in Tokyo - coinciding with the start of the World Athletics Championships Tokyo 2025 – the collection translates the cutting-edge technology of PUMA’s existing innovation into futuristic, never-before-seen running models.
Ahead of the Tokyo World Athletics Championships 2025, global sports brand PUMA has revealed The Future of Fast – a bold vision for innovation that will be brought to life through a series of athlete events and cutting-edge experiences in the Japanese capital.
This year, PUMA became the official sponsor of Notting Hill Carnival, taking over the legendary King Tubby’s and Rampage Soundsystem with the fastest man in the world, Usain Bolt.
In the latest leg of her Speedcat adventure, Rosé brings high-gloss attitude to an unexpected destination. Among stacks of tires and twisted metal, Rosé and the Speedcat roar to life: standing out and unapologetically bold.
It all starts with Black and Yellow. One voice becomes hundreds, hundreds become thousands, until the whole stadium is vibrating – that’s the essence the 2025/26 Home kit captures, bringing that energy to the surface with a classic yellow base and distorted black graphics across the chest. Some have experienced the Yellow Wall at a BVB home match, others have feared it, and with the new Home kit it just got louder.
Paying homage to the fastest nation in the world, PUMA will be re-releasing its special-edition 2003 H-Street in two Jamaica inspired colorways, as a tribute to the Caribbean nation and its globally recognized track and field legacy.
PUMA has hosted a number of special events at the PUMA flagship store in New York City to celebrate the Premier League Summer Series being held in the United States taking place between July 26th and August 3rd. This will feature six exciting games in three venues (New Jersey/New York, Chicago and Atlanta) and will also feature community coaching programs in all three cities to support the development and accessibility of football in local communities.
Global sports company PUMA and AC Milan have unveiled the Club’s Third kit for the 2025/26 season, landing in a bold design that draws from the Rossoneri’s effortless sense of style.
PUMA’s sleek yet fiery Speedcat continues its run of form, returning in a new colorway alongside K-pop sensation Rosé