THE CLOUD - is the new fine-dining restaurant at BMW Welt and it is all set to welcome its first customers. Since the start of the year, head chef Jens Madsen – who follows in the footsteps of Bobby Bräuer in the exclusive surroundings of BMW Welt – has been working together with BMW Group Designworks, the BMW Group's innovation studio, on a unique new concept: THE CLOUD by Käfer.