The LTA and Uber have formed a multi-year partnership, designating Uber as the official and exclusive rideshare and on-demand delivery partner of the league. This partnership will provide fans deals exclusive to Uber and integrate Uber Eats into the LTA North watch experience.
The newly introduced League of Legends Championship of the Americas (LTA) is kicking off its inaugural season and welcoming Uber as its official and exclusive rideshare and on-demand delivery partner.
The partnership gives LTA North fans the opportunity to access rewards from Uber, including:
Uber One members will be able to unlock exclusive access to a unique in-game Uber Hextech Chest
Uber will deliver ‘Drops’ to LTA viewers, offering limited time promos and in-game content to LTA viewers
Uber’s broadcast ads will feature as deals exclusively on Uber Eats and Uber One
LTA broadcasts will launch an “Eats Button” during matches that will direct gamers to a dedicated hub in the Uber Eats app with discounts available exclusively on Uber Eats, so fans can order their faves from Uber Eats without missing a beat of the action.
Uber will also be integrated into the LTA game experience with the weekly “Uber Eats Teleport,” a pivotal teleport moment in matches that can make or break a team. The most epic teleport moment will also be highlighted in the daily “Uber Eats Delivery Replay” broadcast replay segment.
Georgie Jeffreys, Head of Marketing at Uber, North America, said, “We are thrilled to partner with LTA, bringing our passion for the gaming community to new heights, said Georgie Jeffreys, Head of Marketing at Uber, North America. “From awarding in-game rewards and broadcast highlights to seamless food delivery during the action, we look forward to enhancing the LTA viewing experience and celebrating epic fan moments.”
Mark Zimmerman, LTA Commissioner, commented, “Adding Uber as an official partner for the LTA inaugural season is such a win for our pros and fans,” said Mark Zimmerman, LTA Commissioner. “Uber embodies what it means to be a transformational brand, completely changing the game in how we connect daily to the people, places, and products, and we’re excited to tap into that spirit to deliver next-level experiences to our fans.”