Reebok, the iconic and irreverent sports culture brand, announces its latest collaboration with global music sensation Anuel AA: Drop 2 of their multi-part capsule series. The new collection, titled “Sport Love”, builds on the success of their 2023 debut, “Self Love”, and returns with standout footwear alongside a capsule apparel collection.
This second drop continues the story of sport, transformation, and cultural pride. The Drop 2 of the Reebok x Anuel AA collection launches globally on June 20, 2025, at 10:00 a.m. ET on Reebok.com and at select retailers.
Rooted in unapologetic self-expression, “Sport Love” channels the emotional intensity of heartbreak, hustle, and triumph. A longtime Reebok fan, Anuel AA infuses the collection with personal meaning – reimagining iconic silhouettes and curating apparel that reflects his evolution from street dreamer to global star.
Reebok, Icon Anuel AA Reunite for Second Capsule Collection
This second capsule delves into Anuel’s deep admiration for sport and culture, highlighting how he draws inspiration from athletic legends and moto culture alike. The collection’s aesthetic is shaped by the raw energy of street life, the power of personal reinvention, and a rebellious creative lens that pays homage to icons while forging something entirely new.
“Reebok gave me the space to create something real,” said Anuel AA. “This collection reflects everything I’ve lived: the struggle, the fight, the dream of becoming legendary. It’s about staying true to who you are and showing the next generation that their story matters, too.”
A creative force who often refers to his idols as legends, Anuel credits figures from hip-hop, sport, and pop culture for shaping his style, sound, and mindset. Now, he’s intent on passing that inspiration forward, empowering fans to believe they can leave their own mark.
“Anuel’s connection to Reebok is rooted in our shared values, authenticity, individuality, and cultural influence,” said Carmen Hardaway director of Reebok classics footwear, energy collaborations and social impact. “With Drop 2, we’ve deepened that partnership by blending Reebok’s heritage with Anuel’s powerful storytelling. His vision elevates every design element, from the chrome and moto references to the emotional depth, and we’re excited to keep the momentum going with Drop 3 on the horizon.”
Designed to connect with fans across generations and backgrounds, this capsule highlights archival silhouettes and expressive design.