Innovative Eyewear, Inc., the manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, is pleased to announce it is partnering with Smartech Retail Group, the operator of impressive tech departments in some of the world’s most famous department stores.
Central to the partnership will be the showcasing of the Reebok Powered by Lucyd collection among other innovative consumer electronics brands such as Sonos and Segway. The showcase will launch July 22, 2025 at the new Smartech location in New York City.
Harrison Gross, CEO of Innovative Eyewear, said “We are thrilled to launch our Reebok frames with Smartech, in their flagship’s grand opening in Times Square, New York City. We have learned that prospective customers for smart eyewear greatly benefit from live demos in brick-and-mortar shops, and this often leads to rapid product adoption as they experience the value of the smart features firsthand. Smartech is a prestigious tech retailer, which complements our commitment to best-in-class product quality and utility.”
Innovative Eyewear, Smartech Partner to Showcase Reebok Smart Eyewear at Times Square
James Keating, Global Business Development Manager at Smartech Retail Group, said “Smart eyewear is fast becoming the gateway to a more seamless, connected lifestyle. Lucyd’s blend of fashion and function is exactly the kind of innovation our customers are hungry for. We’re excited to bring their Reebok collection to our platform — it’s bold, it’s practical and it’s a glimpse into the future of everyday tech.”
Innovative Eyewear is a developer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market.
Smartech Retail Group Limited is a pioneering retail company that partners with some of the world’s most exciting technology brands to bring innovation to life in high-footfall, experiential retail spaces. From wearables and smart home devices to personal mobility and gaming, Smartech offers a curated selection of products that define the cutting edge of consumer tech.