In a bold fusion of Texas swagger and Parisian elegance, Post Malone unveiled his new fashion brand, Austin Post Apparel, with a stunning runway debut on September 1, 2025.
Named after his real name, Austin Richard Post, the label made its grand entrance at the historic mansion once owned by Karl Lagerfeld, transforming the opulent salons into a Western wonderland. As the sun dipped below the Parisian skyline, models strutted in “Season One: At First Light,” a collection that channels the musician’s rugged individualism through studded leather jackets, flowing fringe details, oversized belt buckles, and slim-fit denim.
Authentic Lucchese boots grounded each look, while a live horse galloped down the finale runway, embodying the raw spirit of the American frontier.
Post Malone, fresh off his “Big Ass World Tour” with opener Jelly Roll, admitted to pre-show jitters managed with smokes and beers. Dressed in a Canadian tuxedo and his signature white straw cowboy hat, he emphasized authenticity: “I’m just bringing me, which is all I’ve ever done.” The event, held just before his Paris concert on September 3, drew fashion insiders from Selfridges and Dover Street Market, praising the accessible luxury—priced below high-end labels—for its wearable Americana vibe.
Now available at a Marais pop-up and online, with a New York foundation collection slated for mid-September, Austin Post Apparel marks Post’s evolution from stage performer to style icon. It’s a high-fashion rodeo proving cowboys can conquer couture.