Reebok, the iconic and irreverent sports culture brand, announced an all-new collaboration with Paramount Consumer Products and Nickelodeon’s globally beloved explorer, Dora.
The new Reebok x Dora collection is inspired by the iconic franchise’s updated look featured within the new hit animated series, DORA. Launching globally September 17 at 10 a.m. ET, the capsule introduces two signature Reebok silhouettes: the Classic Leather and Club C 85 ($50.00 – $90.00 MSRP), available in adult women’s, preschool, and toddler sizing available exclusively at Reebok.com and select retailers.
Since Dora’s launch on Nickelodeon in 2000, the Latina heroine quickly emerged as a global pop-culture phenomenon, capturing the imaginations of preschoolers with her epic adventures in a fantastical rainforest. With all-new CG-animation, the return of fan-favorite characters and inventive character-driven storylines, DORA continues her legacy for a new generation of kids.
“Dora is one of the most recognized and empowering characters in kids’ television,” said Carmen Hardaway, director of Reebok classics footwear, energy collaborations and social impact. “This collaboration brings her spirit of curiosity and confidence into every step, combining nostalgia with modern design and creating a collection that’s equally fun for young explorers and their parents.”
The Reebok x Dora collection is infused with multicultural motifs, nostalgia, and an adventurous spirit that mirrors both the franchise’s legacy and Reebok’s rich heritage.