Ahead of the first race on the After Dark Tour, Nike is unveiling its latest innovation tailored for women: Nike’s first sweatproof, reflective necklace and reimagined race medal.
The fresh take on a race medal, available exclusively to After Dark Tour finishers, was created by a nearly all-women team of Nike designers, engineers and developers who leveraged advanced materials and computational design to create an elegant and durable piece that easily transitions from the starting line to everyday life.
After Dark Tour | Nike Unveils a Reimagined Race Medal
The reflective Swoosh pendant incorporates the elevation of the After Dark Tour racecourses, and the shoelace-inspired chain nods to Nike’s running DNA, celebrating runners’ journeys with engraved aglets commemorating the After Dark Tour. Additionally, a magnetic closure makes the piece easy to wear and remove while providing a customizable fit for runners.
Informed by feedback from a women’s running forum with Nike’s top athletes, the necklace marks the latest example of how the brand creates bespoke pieces for all athletes that support the expression of their style while competing.
In addition to unveiling the exclusive After Dark Tour performance jewelry, Nike is also partnering with Hyperice to provide post-race recovery zones at each event, helping runners unwind with a suite of technology products that offer best-in-class recovery benefits.
As an extension of the tour, the Nike Run Club app will also offer a virtual race series, with six companion challenges aligned to the distance and timing of each After Dark Tour race. The virtual race series will give runners around the world an opportunity to be part of the tour. NRC users who complete a challenge will unlock a digital badge and Hyperice discount code reward.