ANTA Sports made its debut at ReThink HK 2025, Hong Kong’s premier annual event for sustainable development, as the sole sportswear exhibitor.
The Group showcased its latest sustainability innovations across its multi-brand portfolio, engaging stakeholders through an interactive booth and a panel session. By sharing its strategic vision and practical experience in sustainability, the Group reinforced its commitment to driving green transformation within the industry alongside fellow business leaders.
Lai Shixian, Chairman of the Sustainability Committee and Co-CEO of ANTA Sports, said, “We are pleased to participate in ReThink HK. As a company committed to upholding its social and environmental responsibilities, the Group has consistently positioned ESG as a core pillar of its development strategy, fully integrating it into our ‘Single-focus, Multi-brand, Globalization’ strategic framework. Through this event, we aim to share our sustainability journey and achievements with stakeholders across sectors. We firmly believe that advancing technological R&D and fostering cross-sector collaboration are essential to delivering high-quality green products to consumers, and to accelerating the industry’s transition towards a carbon-neutral future.”
At the conference, Suki Wong, Senior IR & ESG Director of ANTA Sports, participated in a panel discussion alongside industry experts, focusing on low-carbon initiatives and nature conservation within the green value chain. She highlighted the Group’s collaboration with over 800 supply chain partners to advance its sustainability objectives. She also outlined the Group’s proactive efforts to drive green transformation across the supply chain, including the adoption of innovative technologies such as carbon capture, the provision of professional training for suppliers, and strategic partnerships with organizations such as the World Wildlife Fund (WWF).
At its booth, the Group proudly showcased its sustainable sub-brand, ANTAZERO, alongside flagship initiatives such as the ANTAZERO Store, the first carbon-neutral brand store in China’s apparel and footwear industry to be certified by an independent authority. From design and construction to daily operations, the store exemplifies a holistic low-carbon philosophy. It features a curated range of products that meet ANTA’s sustainability standards, offering consumers an immersive green retail experience. Additionally, the Group highlighted its large-scale environmental initiative, the “Mountain and River Project”, a nationwide mountain clean-up and hiking campaign. Since its launch in July 2023, the initiative has expanded to over 25 cities across China, promoting the “Leave No Trace” ethos. It encourages the public to embrace outdoor sports responsibly while taking tangible steps to protect the natural environment.
The Group also presented its latest advancements in sustainable innovation across its diverse brand portfolio. The ANTAZERO series features cutting-edge materials, including carbon-capture fabric and PFAS-free membranes. ANTA Kids Chunky Shoes incorporate carbon-reducing mycelium leather, certified by SGS, demonstrating the Group’s commitment to environmentally responsible design. FILA unveiled products certified as carbon-neutral, while KOLON SPORT introduced outdoor apparel utilizing fluorine-free water-repellent technology to reduce environmental impact. Meanwhile, DESCENTE, through its long-term sustainability initiative, “RE: DESCENTE”, is exploring the use of recyclable materials from the earliest stages of product design. Collectively, these innovations contribute to building a comprehensive ecosystem of sustainable products across the Group’s brand portfolio.
ReThink HK is one of Hong Kong’s most prominent and large-scale trade expositions dedicated to sustainability. Serving as a vital platform, the event brings together business leaders, sustainability professionals, and experts driving net-zero and ESG strategies. By fostering collaboration among key stakeholders and communities, ReThink HK showcases transformative initiatives and innovative solutions across industries, helping to shape a climate-resilient and equitable future.
