PUMA and Copenhagen-based running brand SAYSKY have unveiled the second drop of their highly sought-after collaboration, a bold fusion of performance and culture that celebrates the power of the pack.

Reebok, the iconic and irreverent sports culture brand, announced its latest collaboration with Paramount Consumer Products, inspired by Nickelodeon’s hit children series PAW Patrol. The all-new Reebok x PAW Patrol collection brings the action-packed world of Ryder and his heroic pups to life through three (3) adventurous kids footwear styles.

Arriving on the heels of a special PUMA x Represent Speedcat that dropped in September, the new pitch-inspired lineup spans both footwear and apparel, highlighted by reimagined icons such as the King Indoor, alongside refined essentials like the T7 Knit Jacket, all rendered in Represent’s signature natural palette.

Nike Basketball is announcing its Class of 2025: an elite trio of NIL athletes who reaffirm the brand’s leading position atop the game and reflect its dedication to supporting and inspiring the next generation of hoopers.

PUMA and Hello Kitty continue their ongoing partnership, introducing a playful new collaboration inspired by the spirit of customization.

Symbol of the 1990s, it elevated the concept of the super sports car thanks to its timeless design, outstanding performance, and technological innovations

Nike and the Virgil Abloh Archive™ are debuting the first major European exhibition devoted to Virgil’s work as one of the most influential designers of the 21st century.

Nike is introducing the Shox Z, an elevated sportswear silhouette that’s minimalist by design yet anything but quiet.

Nike co-founder Bill Bowerman’s hand-built Moon Shoe is now the subject of reinterpretation for the first time, taking on new life through a collaboration between Nike and French designer Simon Porte Jacquemus, who has reimagined the iconic silhouette for a new generation.