Generative artificial intelligence (AI) has the potential to revolutionize fashion design. By recognizing patterns in data and generating new text and images, AI models powered by deep learning algorithms can help fashion designers develop new catalogues, expanding creativity and helping bring products to market faster.
H&M embarked on a creative journey with Mia Regan to co-design a wardrobe for vacations and fun times this summer. The British model and content creator approaches fashion, beauty, music and nature in a unique way, and brought everything from her own hand-drawn illustrations and instinctive style to design the capsule collection. The H&M x Mia Regan co-creation will be available at hm.com beginning July 17th.
Nike is fueling a new era of running-inspired design with the launch of the Air Superfly, a sleek sportswear silhouette reintroduced 25 years after its inception as a low-profile racing trainer.
AirConsole, the in-car gaming platform quickly becoming the industry standard, is partnering with Atari, the legendary video game publisher. Asteroids: Recharged and Breakout: Recharged will be playable for the first time in cars through the infotainment system in supported Volkswagen.
Last summer, at the 2024 Paris Olympic Games, Tentoglou captivated the world by successfully defending his Olympic title—a feat previously accomplished only by the legendary Carl Lewis—with a jump of 8.48 m
UOVO, the recently launched modern footwear brand that is making itself known for blending real-world function with thoughtful design, is proud to announce the launch of Breeze—its newest sneaker, now available for both men and women. The launch coincides with the official debut of UOVO's direct-to-consumer website, giving customers expanded access to shop UOVO's full range of styles and sizes at uovobrand.com.
NikeCraft is introducing the Mars Yard 3.0: the latest evolution of Tom Sachs’ beloved aerospace-inspired footwear, built for the sport of sculpture and the rigors of everyday life, and earned by committing to a series of unique NikeCraft challenges.
On July 13, 2025, Travis Scott and his Cactus Jack label dropped the highly anticipated JACKBOYS 2, a 17-track compilation album released in honor of Houston’s “713 Day,” a nod to the city’s area code.
The contract extension will allow PUMA and Manchester City to continue to innovate and create products that appeal to the club’s ever-growing global community of fans over the coming seasons.