The mischievous Lord Nermal is back in action as PUMA teams up once again with irreverent streetwear and lifestyle brand RIPNDIP for a second collaborative collection.

With the help of this realignment - Porsche, the sports car manufacturer aims to achieve a positive impact on the financial figures for the medium to long-term period.

Tennis is a key pillar of the BMW brand’s international sporting commitment. BMW has supported tennis for almost 40 years and will remain a strong partner in the future. This is underscored by its successful collaboration with the world No. 1, Spanish tennis pro Carlos Alcaraz, which has now been extended long-term.

PUMA and NYC-based designer Danielle Guizio return for 2025 with a fresh capsule collection. The collection pays homage to the style codes of the ’90s, reinterpreting some of the era’s most iconic fashion advertisements through a modern lens.

Maserati unveils a new collaboration with Acqua di Parma, the ultimate symbol of sophisticated Italian style and purveyor of fine craftsmanship. The union of these two symbols of Made in Italy has given birth to a bespoke collection of exclusive objects, inspired by shared values of Italian sophistication and elevated design.

Nike is joining forces with Tomo Koizumi, one of Japan’s foremost fashion designers, to unveil an exclusive, vibrant expression of the Air Superfly — blending the dynamism of sport with the drama of couture to create an inseparable link between performance and personal style.

Evoto AI, the company behind innovative software solutions that streamline the workflows of professional photographers worldwide, hosted its first-ever brand event, Evoto One. There, Evoto debuted a new range of AI-powered products and features for digital creatives that cover more parts of their workflow in a single platform while expanding into new audiences with mobile and video solutions.

Ralph Lauren Corporation, a global enabler in the design, marketing, and distribution of luxury lifestyle products, is presenting its Next Great Chapter: Drive strategic growth plan to deliver sustainable long-term growth and value creation, and to discuss the Company’s long-term financial outlook.

That’s a wrap for the Swatch Nines MTB, the epic conclusion of this year’s 3-part Swatch Nines series! Taking place across two iconic locations, Green Hill Bikepark, Germany and Bike Republic Sölden, Austria this year’s event wasn’t just a showcase of elite riders sending it on sculpted terrain, it was the ultimate playground of progression and the scene of multiple world-firsts.

PUMA athlete Mondo Duplantis has soared to yet another pole vault world record, jumping a gravity-defying 6.30m to take home a third consecutive gold at the World Athletics Championships.