This year, PUMA became the official sponsor of Notting Hill Carnival, taking over the legendary King Tubby’s and Rampage Soundsystem with the fastest man in the world, Usain Bolt.
Nike is unveiling the ACG Ultrafly: a trail-tuned super shoe purpose-built to move with the terrain, delivering ever-ready stability, traction, durability and comfort, even when the miles stop playing nice. The shoe is built to power every step forward and instill confidence for the athlete who chooses wild.
Nike ACG has spent decades chasing the call of the wild — across every surface, in every season, through every condition. Now, in that spirit, Nike ACG is introducing the All Conditions Racing Department: an elite roster of athletes who are dedicated to high-speed pursuits and want to outrun everything.
Running history meets contemporary performance in the new Nike International Running Pack, which merges the brand’s storied running legacy with modern innovation to serve today’s athletes, who take inspiration from the past to shape the future of the sport.
Reebok, the iconic and irreverent sports culture brand, announced its collaboration with Paramount Consumer Products to commemorate the 30th anniversary of Clueless, the beloved teen comedy that continues to define fashion and pop culture.
During Monterey Car Week 2025, Automobili Lamborghini opened the doors of its private Lamborghini Lounge Monterey to VIP guests, offering a fully immersive experience in Italian design and automotive innovation.
Nike is unveiling the Kobe 3 Protro, an iconic performance silhouette reengineered to meet the needs of today’s game while paying tribute to Kobe Bryant’s legacy and extending his legendary Mamba Mentality to the next generation of athletes.
Sonus faber, the renowned Italian designer of hand-crafted speakers, and Automobili Lamborghini proudly announce the next chapter of their partnership with the debut of the Il Cremonese Ex3me – Automobili Lamborghini Edition. This ultra-exclusive loudspeaker will make its global premiere during Monterey Car Week at the prestigious Lamborghini Villa in Pebble Beach, California.
In the latest leg of her Speedcat adventure, Rosé brings high-gloss attitude to an unexpected destination. Among stacks of tires and twisted metal, Rosé and the Speedcat roar to life: standing out and unapologetically bold.
Reebok, the iconic sports culture brand, and Tobe Nwigwe, the visionary artist known for his genre-defying work in music and film, proudly announce the next chapter in their ongoing partnership, Reebok x Chukwu.