Nike and Erling Haaland are unveiling his first Player Edition model of the Phantom 6 Low, a boot engineered for the attacker who thrives under pressure.

It all starts with Black and Yellow. One voice becomes hundreds, hundreds become thousands, until the whole stadium is vibrating – that’s the essence the 2025/26 Home kit captures, bringing that energy to the surface with a classic yellow base and distorted black graphics across the chest. Some have experienced the Yellow Wall at a BVB home match, others have feared it, and with the new Home kit it just got louder.

Paying homage to the fastest nation in the world, PUMA will be re-releasing its special-edition 2003 H-Street in two Jamaica inspired colorways, as a tribute to the Caribbean nation and its globally recognized track and field legacy.

Karma Automotive and High Jewelry Maison Repossi, an LVMH company, are proud to announce a series of exclusive cohosted events during California's famed Monterey Car Week.

Breathing life into a Y2K-era design, the PUMA Inhale now arrives in a vivid fluorescent colorway, one of its most daring expressions to date. Fluid overlays and flame-like design lines bring motion to the early 2000s silhouette, while contrasting neon tones turn the archival icon into a dynamic statement.

In the height of the summer season, in the quintessential Italian playground of Sardinia’s Porto Cervo, Lamborghini presents the first Ad Personam of its new Temerario, tailored to the market: a unique car created by the personalization department of the Italian super sports car manufacturer, encapsulating the glamourous yet understated haute couture of Italy’s jewel in the Mediterranean, the island of Sardinia.

In recent years, the concept of sports holidays has gained immense popularity among travelers seeking more than just relaxation. A sports holiday combines travel with physical activity, allowing participants to explore new destinations while engaging in their favorite sports or trying new ones. Whether it’s skiing in the Alps, surfing in Bali, or hiking in Patagonia, sports holidays cater to adventure enthusiasts, fitness lovers, and those looking for an active getaway. 

Lucid Group, Inc., maker of the world's most advanced electric vehicles, today announced it has signed a multi-year partnership with award-winning actor and culture icon, Timothée Chalamet, as its first-ever Global Brand Ambassador.

PUMA has hosted a number of special events at the PUMA flagship store in New York City to celebrate the Premier League Summer Series being held in the United States taking place between July 26th and August 3rd. This will feature six exciting games in three venues (New Jersey/New York, Chicago and Atlanta) and will also feature community coaching programs in all three cities to support the development and accessibility of football in local communities.