Nike is announcing a new partnership that joins Kobe Bryant’s legendary Mamba Mentality with FC Barcelona’s unwavering pursuit of excellence to inspire the next generation of athletes around the world.

Global sports company PUMA and AC Milan have unveiled the Club’s Third kit for the 2025/26 season, landing in a bold design that draws from the Rossoneri’s effortless sense of style.

From IslandBoyz 's Myke Towers comes an album that aims to build a world rather than fit into an existing box. Fusing reggaeton, dancehall, dembow, Latin R&B and African beats, the 23-track project reaffirms a global urban sound and offers a deep insight into an artist in the midst of a radical reinvention.

PUMA’s sleek yet fiery Speedcat continues its run of form, returning in a new colorway alongside K-pop sensation Rosé

Nike is announcing the addition of Ryan Williams, one of the most dominant wide receivers in college football, to its decorated roster of NIL athletes.

Generative artificial intelligence (AI) has the potential to revolutionize fashion design. By recognizing patterns in data and generating new text and images, AI models powered by deep learning algorithms can help fashion designers develop new catalogues, expanding creativity and helping bring products to market faster.

H&M embarked on a creative journey with Mia Regan to co-design a wardrobe for vacations and fun times this summer. The British model and content creator approaches fashion, beauty, music and nature in a unique way, and brought everything from her own hand-drawn illustrations and instinctive style to design the capsule collection. The H&M x Mia Regan co-creation will be available at hm.com beginning July 17th.

Nike is fueling a new era of running-inspired design with the launch of the Air Superfly, a sleek sportswear silhouette reintroduced 25 years after its inception as a low-profile racing trainer.

AirConsole, the in-car gaming platform quickly becoming the industry standard, is partnering with Atari, the legendary video game publisher. Asteroids: Recharged and Breakout: Recharged will be playable for the first time in cars through the infotainment system in supported Volkswagen.