Since the start of their partnership in the 2012/13 season, BVB has celebrated many successes, such as reaching the finals of the 2012/13 and 2023/24 UEFA Champions League and winning the 2016/17 and 2020/21 German DFB Cup. The club is currently participating in the FIFA Club World Cup, where it has already reached the round of 16.
Nike is introducing the Ava Rover: a new sportswear silhouette that represents the future of footwear technology for the city. The Ava Rover brings ReactX foam cushioning and innovation from the Nike Running lineup to a sportswear silhouette, delivering increased energy return and the hallmark comfort of Nike Running footwear.
Nike Football is presenting “SCARY GOOD,” which introduces the brand’s bold approach to breaking boring football and inspiring athletes* and fans with the fearless, creative style of play they love.
Mexico is home to some of the world's most spectacular beaches—but certain destinations elevate the experience with a touch of luxury, culinary excellence, and immersive design.
THE CLOUD - is the new fine-dining restaurant at BMW Welt and it is all set to welcome its first customers. Since the start of the year, head chef Jens Madsen – who follows in the footsteps of Bobby Bräuer in the exclusive surroundings of BMW Welt – has been working together with BMW Group Designworks, the BMW Group's innovation studio, on a unique new concept: THE CLOUD by Käfer.
Built by a storied legacy. Built for the next generation of greatness. Jordan Brand has unveiled the Air Jordan 40: a game shoe that’s uniquely designed for the modern game and to power the performance of today’s top playmakers.
Adapted from an archival running spike, the H-Street traces its lineage back to PUMA’s late-'90s Harambee silhouette, an innovative racer built for speed, and named after the Swahili word meaning “pull together” as an evocation of team spirit.
The next era of maximum cushioning has arrived. Nike is unveiling its Vomero Premium and Vomero Plus road running footwear, innovative silhouettes designed to make running easier on the body by offering an unbelievably cushioned and comfortable ride, helping athletes unlock new levels of performance, impact protection and recovery.
After years of Travis Scott fueling the Oakley brand through his stage wardrobe and eyewear choices on the record-breaking Circus Maximus tour, the two cultural powerhouses have come together to officially partner & reimagine eyewear, apparel, and more.