Nike is introducing the Giannis Freak 8, inspired by the physical dominance and unending work ethic that powers Giannis Antetokounmpo’s game.

Nike and Veneda Carter are adding dimension to their Air Max Muse collaboration with a striking new colorway that combines a retro running aesthetic with a contemporary application of color and texture.

This February, adidas Originals and SP5DER join forces on a multi-release, global collaboration featuring a boldly designed Supermodified Superstar and graphic T-shirts.

Nike Running is introducing the best Pegasus ride to date: a powerful workhorse built for peak responsive cushioning performance that allows runners to push their limits and break new ground, stride after stride.

Lamborghini Cairo was officially opened by Automobili Lamborghini Chairman and CEO Stephan Winkelmann on 3 February, together with guests and VIPs who gathered in the Egyptian capital for the occasion.

Maserati presents the new Grecale Cristallo Special Edition, inspired by the essence of Monte Cristallo, one of the most iconic peaks in the Dolomites. A symbol of purity, Monte Cristallo was the conceptual matrix of the project: a place where matter and light meet with almost sculptural precision, creating an aesthetic defined by balance and elegance.

Reebok has introduced two new iterations within the award- winning FloatZig Running Shoes franchise, the FloatZig Tread and FloatZig Double. Designed to meet the ever-evolving needs of the modern runner, the FloatZig Tread is Reebok’s first performance running shoe designed specifically for treadmill running, while the FloatZig Double is designed to support long-distance runs. Both new models will launch for sale at Reebok.com on January 21st, 2026.