Nike Training and The Yard Gym (TYG) are teaming up to shape the future of training and set new standards for training excellence. TYG will become an official Global Nike Training Partner, marking Nike Training’s first global gym partnership.
adidas Originals and Avavav deepen their partnership with their Spring/Summer 2026 collection. Opting for evolution rather than reinvention, this season, creative director Beate Skonare Karlsson evolves the language of the collaboration – reframing classic silhouettes through a more deliberate and thought-provoking lens.
Following its US debut in Dallas in May 2025 and its European stop in Stockholm, Automobili Lamborghini returns to the United States for its third participation at DreamHack, the world’s leading gaming lifestyle festival. This time in Atlanta, the brand further consolidates its presence within the international digital entertainment ecosystem.
adidas and technical running brand SATISFY have announced a multi-season partnership with product releases planned throughout 2026 and beyond. The new collaboration was launched through a unique running experience in the Sonoran Desert and the reveal of their debut drop, the ADIZERO ADIOS PRO 4 SATISFY.
Swatch celebrates Audemars Piguet's iconic Royal Oak with a collection of eight cheerful and colorful Bioceramic models in a pocket watch format inspired by the Swatch POP.
Eight cities. Eight local designers. One Nike-only global experience. Nike Sportswear is gathering a new generation of designers from across the world to create the future of Air Max through the inaugural Air Works research, development and design program.
Nike and the WNBA are debuting a fresh set of WNBA Nike Rebel Edition uniforms designed through collaboration with the league’s 15 teams and building on insights from communities that define them. The uniforms reflect each team’s energy, spirit, values and local influences, bringing emotional connection, cultural authenticity and a peak expression of each team’s identity to the court.
NikeSKIMS is expanding its vision for modern performance apparel with Studio Stretch, a new core material-innovation collection built for the way women move today. As a foundational layer within the brand’s system of dress, Studio Stretch combines lightweight softness, adaptive stretch and understated support to help women move freely from the studio to the street and beyond.
Look through the eyes of professional explorer Mike Horn and see the world a different way. Look through the windshield of the Lamborghini Temerario[1] on road or track and in the South African-born pioneer’s words: decide how to navigate the horizon in front, how to optimize your time.
On the occasion of Milano Design Week 2026, Automobili Lamborghini presented the new Urus SE “Tettonero” Capsule, showcased through two versions in Viola Pasifae and Verde Mercurius. The “Tettonero” Capsule is a limited-edition Super SUV of 630 units embodying the highest expression of personalization and offering the broadest range of colors in the Super SUV segment.