Lexus and the World Surf League (WSL) have announced an expanded multi-year partnership. As part of the new agreement, Lexus will serve as title partner for five marquee League events in 2025: the WSL Awards, Pipe Pro, Trestle Pro, US Open of Surfing, and WSL Finals.

Air is Nike’s most versatile and performance-enhancing cushioning technology, and the company is constantly innovating how the proprietary platform can better serve athletes. Never taking its eye off the future, Nike is raising the bar with the unveil of the Nike Pegasus Premium, which features Nike’s first sculpted, visible Air Zoom unit.

Following the news that LVMH has joined Formula 1® as a Global Partner for ten years from 2025, the sport welcomes Louis Vuitton as an Official Partner of Formula 1, bringing together two of the world’s most recognisable brands, known for their innovation and excellence.

Plato Gallery in New York is currently presenting Heart Left in the Bag, a solo exhibition by Katya Muromtseva, and Here’s Looking at You, an all-women group exhibition, both on view until February 8, 2025.

The PUMA x Hot Wheels collaboration bridges PUMA’s sporting heritage with the fun and creative spirit of Mattel’s beloved collectible toy car brand.

Porsche set a Guinness World Records title for the longest continuous vehicle drift on ice by an electric vehicle: At the wheel of a Taycan GTS, instructor Jens Richter managed to complete a total of 132 laps in controlled oversteer.

Scuderia Ferrari HP drivers Lewis Hamilton and Charles Leclerc unveiled the highly anticipated 2025 Scuderia Ferrari HP race suit.

Electric drivetrain upgrades, new engine variants, as well as additional standard and optional equipment features will make the current BMW model range even more attractive and versatile in spring 2025.

Audio-Technica (booth 15313), an innovator in transducer technology for over 60 years, is expanding its headphone offerings with the new R-Series line of professional open-back models.