Following the Mostro House takeover at Paris Fashion Week in January, PUMA returns to the French capital, this time unveiling a visionary collaboration with designer and new PUMA partner Salehe Bembury. The unique experience invites guests into a world of biomorphic beauty and engineered imagination, highlighted by the new Velum, Bembury’s first lifestyle silhouette with PUMA, featuring NITROFOAM™.
There’s something about being outside, moving, tuning in to your body and the terrain underfoot. It’s not just about adventure. It’s about the clarity that comes with motion, the focus you find when the only thing that matters is your next step. That’s the mindset behind the second collaboration between PUMA and HELIOT EMIL.
Built with HYROX athletes in mind, the collection features new footwear silhouettes and apparel designs, helping you train harder, race smarter, push past limits and go wild; whether you’re gearing up for your first HYROX event or chasing a new personal best.
Inspired by brilliant moments and designed to create new ones, the new Premier League ball is here. So, whether you are scoring goals in the Premier League or dropping stepovers in the backyard they all count as official. Will they work? Debatable. Will that stop you? Not a chance. Because deep down, you know you’ve got it in you. So hit that backheel. Take that shot from too far out. Send someone to the shops. When you get the ball, Have a Ball.
Spotlighting the ferocious and unconventional spirit of the Mostro, model and tastemaker Amelia Gray leads this latest campaign from PUMA. Amelia Gray’s fearless style and her ability to define trends embody the Mostro itself – disruptive and utterly original.
Once again, Nouchi turns his attention to the PUMA Mostro Mule, reworking the 1999 silhouette with two new colorways. The bold design is reimagined with a backless, streamlined shape and slip-on fit, complete with one of the Mostro’s signature features, its distinctive spikes. The single-material rubberized construction has been rendered in two tonal colorways: brown and dark green.
PUMA supports WFSGI’s Physical Activity Impact Report
PUMA kicked off their immersive H-Street brand experience in Seoul, celebrating the upcoming launch of the new PUMA H-Street sneaker, with an exclusive VIP opening.
Global sports company PUMA and Manchester City have unveiled the 2025/26 Home kit. For the first time in the Club’s history, the Home kit features the famous ‘sash’ – the diagonal stripe design made iconic on previous City away days.
In total, 180 runners from 13 different countries – Brazil, Canada, China, France, Germany, Indonesia, Ireland, Mexico, Netherlands, Spain, Sweden, United Kingdom and United States –crossed the finish lines at the Boston and London Marathons, all vying for the $3,000 in prize money being awarded to those who broke their personal best by more than three minutes.