Global Sports Company PUMA and Scuderia Ferrari HP are set to make waves during Miami GP week with the exclusive release of the first-ever White PUMA for Scuderia Ferrari HP Miami Limited Edition.

For decades, the PUMA Suede has retained its status as a footwear icon, having been reimagined through the lens of different styles, cultures, and communities since its introduction in 1968.

PUMA and Skepta unveil the very latest from their ongoing partnership, debuting a new take on the Skope Forever sneaker, which launched in its original form in May 2024.

Global sports company PUMA announces the launch of its first global activation around the latest brand campaign and invites runners around the world to ‘Go Wild’ for the 5AM High Drops. Boston, Las Vegas, New York, Mexico City, London and Tokyo are just some of the cities around the world where PUMA will drop free pairs of PUMA’s latest Deviate NITRO™ 3, Forever Run, and other new PUMA running shoes out in the wild at 5am at high points, to reward the dedication of early-morning runners chasing the runner’s high.

First debuting in 1999 with a bold, boundary-pushing design that captured the spirit of the Y2K era, the PUMA Mostro now returns in its OG form.

For PUMA’s latest update of the Mostro Fey, the daring silhouette receives an elevated update, with premium suede, leather, and mesh wrapping the hybrid sneaker.

The iconic King Indoor is the centreline of PUMA’s new “Royalty” pack. Inspired by the legendary names who wore the PUMA King, including larger-than-life figures like Johan Cruyff, Diego Maradona, and Pelé, this latest release borrows from the familiar team colors of nations that have competed on the world’s biggest sporting stage, the World Cup.

Dua Lipa kicks off the next chapter of her road trip adventure, letting her Speedcats lead the way through the desert. Cruising in a classic ride and making spontaneous pit stops along the way, her path takes her through diners and other iconic roadside spots. As she embraces the journey, Dua Lipa highlights the Speedcat in Brown, alongside other fresh takes on the silhouette.