PUMA is set to open its highly anticipated flagship store in the heart of London’s West End in Autumn 2025, marking the brand’s first-ever European flagship. Located just seconds from Selfridges and Bond Street Tube Station, the new 24,000 square-foot space will offer an immersive, interactive experience that blends sports performance and technology with cutting-edge streetwear designs.
PUMA’s Mostro sneaker, a true icon of avant-garde footwear, is reimagined in a bold new metallic edition. Further amplifying the Mostro’s futuristic DNA, the latest iteration dazzles with a shimmering metallic finish.
Sports company PUMA and RE&UP Recycling Technologies have signed a Letter of Intent to scale a fully circular textile solution, transforming textile waste into RE&UP’s Next-Gen Recycled Cotton Fibers and Recycled Polyester Chips.
Pole vault world-record holder Armand “Mondo” Duplantis believes he can push the pole-vault world record to 6.40 metres in the next few years, the athlete said in a conversation with PUMA CEO Arne Freundt, which was released as a part of the sports company’s annual report.
Global sports company PUMA has signed an official agreement with the Premier League, the most-watched football league globally, as part of the company’s strategy to elevate the brand and strengthen its sports performance credibility.
PUMA and Osei have tapped Ghanaian painter Daniel Alum Jasper, who has created a custom print for the Ghanaian Home jersey design.
Global sports company PUMA has unveiled the Formula 1: Drive to Survive Collection, a celebration of the relentless pursuit of performance, both on and off the track. This collection is a celebration of doing whatever it takes to push the boundaries of performance, with each piece designed to reflect the adrenaline-fueled energy and science of speed that drives motorsport.
PUMA and Big Smoke amplify their creative collaboration with the launch of a fresh colorway for the Skope Forever Mid sneaker 2025 drop.
In March, PUMA invites women to express themselves with the JER-SHE collection, offering a blank canvas for women to write their own story.
The PUMA Mostro continues to emerge from the shadows, reanimating after 25 years in cryogenic slumber. After its reintroduction last year, the silhouette is set to make a big impact in 2025 as well.