The BMW Group’s exhibition stand at Auto China 2026 is dedicated entirely to the Neue Klasse. In Beijing, the new BMW iX3 Long Wheelbase, the new BMW i3 Long Wheelbase, and the new BMW 7 Series featuring Neue Klasse technologies are celebrating their world premieres.
Swatch is making waves again with its playful Swatch SCUBAQUA Collection, now surfacing with four new colorways: aqua green, midnight blue, electric fuchsia and solar orange.
Nike is announcing its 2026 NFL Rookie Class, adding a new generation of football talent to the brand’s leading roster of global athletes as they transition from college standouts to the professional stage.
Nike and Nigo are at it again, debuting the first of several exclusive styles of the Air Force 1 that call to mind the Japanese artist’s longstanding influence across fashion, music and culture.
Nike and Dropcity, an emerging Milanese center for architecture and design, are presenting a preview of Air Lab at Milan Design Week 2026.
Reebok, the iconic and irreverent sports culture brand, and Icecream, founded by Pharrell Williams and NIGO®, continue the return of the Board Flip following its comeback at ComplexCon Las Vegas in October 2025.
Nike is introducing the Mad 90 Pack: an exclusive footwear and apparel capsule that connects some of the most iconic Nike Football boots of the past 25 years to the present era of sportswear and football culture.
Nike Basketball and Sabrina Ionescu unveil the Sabrina 4 signature footwear and apparel collection, adding to a line already beloved by hoopers.
adidas Originals and Pharrell Williams introduce the next chapter of the VIRGINIA universe with the launch of the VIRGINIA Vario FLAT EARTHER, a new iteration that continues Pharrell’s practice of reimagining the adidas archive through his design codes of shape, color and material.
Nike and Melitta Baumeister are joining forces to push the boundaries of Nike Running by reimagining the Vomero Premium and Pegasus Premium for everyday city living, to showcase varying expressions of sport performance.