adidas and Norco unveil the Norco adidas Race Division, a new team that will compete on downhill’s biggest stage during the UCI Downhill World Series. The launch comes as the two brands announce a multi-year title partnership, marking the first time adidas is partnering at title level with a UCI World Series downhill program and bringing the Three Stripes to the start gate and podium.

Nike Sportswear is gathering a new generation of designers from across the world to create the future of Air Max through the inaugural Air Works research, development and design program. Gathering at Nike’s Philip H. Knight Campus in Beaverton, Oregon, the visiting Air Works designers will work alongside Nike mentors to inspire new cultural expressions of Air Max that build on the brand’s 40-year heritage of Air innovation.

Nike and the LEGO Group are unveiling the Nike Air Max 95 x LEGO® collection, bringing together the Air Max 95 Big Bubble sneaker with a separate LEGO® brick set.

A new chapter in the history of Lamborghini Squadra Corse will begin this weekend as the Lamborghini Temerario GT3 makes it competitive debut in the 12 Hours of Sebring, round two of the 2026 IMSA WeatherTech Sports Car Championship in the GTD Pro class.

Nike Basketball and Kevin Durant are back with his 19th signature shoe: a visually striking design that’s engineered for ultimate responsiveness, comfort and containment.

adidas and Pharrell Williams’ Humanrace continue to invite runners into a reimagined ritual of running, where movement takes on meaning, performance meets purpose, and intentions underpin motion with the release of the Adizero EVO SL in colorway ‘Mars’, accompanied by apparel, including a matching track jacket and short set.

adidas and Tyrrell Winston have announced a multi-season collaboration with the unveil of a new Lightblaze POD model, reinterpreted through the lens of the Detroit-based artist.

Nike co-founder Bill Bowerman’s hand-built Moon Shoe is now the subject of reinterpretation for the first time, taking on new life through a collaboration between Nike and French designer Simon Porte Jacquemus, who has reimagined the iconic silhouette for a new generation.